Seattle Storm Launches New Initiative to Transform Community Basketball Courts Across the City
SEATTLE — The Seattle Storm today announced Eye of the Storm, a new program that will turn neighborhood basketball courts into community hubs built for creativity, wellness and belonging.
Inspired by the WNBA’s ‘Line ’Em Up’ campaign, the Storm’s initiative will bring the official WNBA three-point line to courts across Seattle, creating spaces rooted in the idea that the “eye” of a storm is a central, unifying place where communities can come together. In the midst of a busy world, these courts are designed to be places where people can connect and feel a sense of belonging. Centered around basketball, art, wellness and community, each court will become a vibrant space shaped by the people and spirit of the neighborhood.
“Eye of the Storm is about creating courts that put community and belonging at the center,” said Seattle Storm Chief Social Impact Officer Sheridan Blanford. “A basketball court can be so much more than a place to play, it can be a place where young people discover their voice, build confidence and see what’s possible for themselves. We want to create courts that feel uniquely rooted in their neighborhoods and give the next generation a place to dream big and feel empowered to make those dreams a reality.”
This month, the Storm will unveil two transformed courts at Victory Heights in Northeast Seattle and Benefit Playfield in Southeast Seattle. One will feature a full artist activation and mural experience showcasing the unique character of its neighborhood, while the other will receive a Storm-branded court refresh. Each newly transformed court will debut with a community celebration hosted by the Storm.
Through 2030, the Storm will transform two community courts each year, creating a growing network of spaces across Seattle where sport, public art, youth wellness and neighborhood pride come together.
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