Force 10 and WNBA teams partner to expand 3X3 program

Seattle Storm is joined by Chicago Sky, Connecticut Sun, Dallas Wings and Indiana Fever in an effort to create more opportunities for professional female athletes

SEATTLE – Force 10 Sports Management today announced the expansion of its women’s professional 3×3 basketball program. The Seattle Storm continues its partnership with the Chicago Sky for the second consecutive year, and is joined by the Connecticut Sun, the Dallas Wings and the Indiana Fever for the first time.

Following a successful 2021 campaign that included 26 sponsored players and saw Force 10 teams take the podium in all five Red Bull stops they competed in, the inclusion of Dallas, Connecticut, and Indiana will increase visibility both regionally and nationally.

“This is an important moment for women’s 3×3 basketball as we see the nation embrace women’s sport on a whole new level,” said Alisha Valavanis, CEO of Force 10 Sports Management and the Seattle Storm. “We are excited to have five WNBA teams partner with Force 10 as we work to expand professional women’s basketball opportunities.”

The collaboration is the first ever in the United States and will benefit at least 24 women with the opportunity to compete for prize money and earn FIBA points. Jennifer Rizzotti, Connecticut Sun’s Team President and recently named head coach of USA Basketball’s 2022 FIBA 3×3 Women’s Series, plays a pivotal role in the partnership.

“My first experience with 3×3 was in Tokyo watching our Women’s National team win Gold. I knew then that it was a sport people could easily fall in love with,” said Rizzotti. “There are so many talented players, so supporting another professional opportunity for women in our country not only feels right but it’s necessary to grow our game. I’m impressed with what Force 10 has been able to support and we are honored to partner with them to continue to build out the 3×3 space for the future.”

Force 10 is slated to compete in the 2022 Red Bull 3X circuit starting June 25. Players participating in the program will be announced later as they head to Chicago on June 18 for a three-day training camp.