Force4Change Initiatives

Intentionalist

Intentionalist is an online guide to intentional spending that helps consumers find local restaurants, bars, gyms, shops, and more owned by women, people of color, veterans, LGBTQ, families, and disabled people.

Each Black History Month, Women's History Month, AANHPI Heritage Month, Pride Month, and Latin American Heritage Month, the Storm partners with our fellow Seattle Sports teams to support local businesses from these communities. For the entire month, Seattle sports fans can upload their receipts from local businesses and enter to win prize packs from their favorite teams. For the final ten days of the month, the Storm covers a 20% discount on gift certificates and products from businesses featured in Intentionalist's marketplace.

The Storm has also partner with Intentionalist to highlight diverse businesses in the Puget Sound Area

.@ladylynn22_ hit up Cafe Avole in the Central District as we celebrate Blackness and local Black-owned businesses this Black History Month ☕️ pic.twitter.com/NPje3Qr7Qt
— Seattle Storm (@seattlestorm) February 13, 2024

Mary Mahoney

Black women have the highest maternal mortality rate in the United States, and head coach Noelle Quinn is passionate about changing that.

Mary Mahoney Professional Nurses Organization is a Seattle-based organization dedicated to increasing the numbers of African Heritage nurses through financial aid and scholarships

Coach Quinn donated to MMPNO after each win this season. With an assist from the Storm Foundation, we donated $5,000 to support the next generation of Black nurses!

"Pouring into Black nurses and investing in Black nurses could in turn help Black mothers."

We're proud to support Mary Mahoney Professional Nurses Organization along with Noelle Quinn, who is making a donation after each win 🫶

Learn more 👉 https://t.co/pFYc2cFKxH pic.twitter.com/0TXwP8aM9Z
— Seattle Storm (@seattlestorm) June 21, 2024

Commissioner's Cup

In 2024, each WNBA team chose a social justice organization focused on voter engagement and reproductive freedom to raise money for in the annual WNBA Commissioner's Cup, an in-season tournament with the other five Western Conference teams culminating in an East vs. West game.

The Storm selected Pro-Choice Washington, and organization with the mission statement: Every person deserves equitable access to affordable, unbiased, quality abortion and reproductive healthcare within their community. For each Commissioner's cup win, the WNBA and Storm Foundation teamed up to donate $3,000 to Pro-Choice Washington for every win and $1,000 for every loss.

Access to reproductive healthcare meant that Sami and her wife Kate could start a family 🫶

To help ensure a future where each individual has complete reproductive and bodily autonomy, we're supporting @ProChoiceWA with a donation following each #CommissionersCup game! pic.twitter.com/hoa8Ytuqr3
— Seattle Storm (@seattlestorm) June 10, 2024

Pride Merch line

For the past three seasons, the Storm have celebrated Pride with a merch item dedicated to supporting trans youth in our community.

This year's item was a gray tee with "trans rights are human rights" in a repeated pattern on the front and "protect trans youth" outlined on the back, both in the pink, blue, and white colors of the trans pride flag.

100% of the proceeds from sales of this shirt support Seattle Storm Foundation Force4Change efforts to positively impact trans youth in the Seattle area.