Seattle Storm Unveils “Why We Wear Pink” Campaign For Annual Breast Health Awareness Night On August 3

Fans have the chance to bid for game-worn jerseys, custom shoes from the game

SEATTLE – The Seattle Storm, in partnership with the Swedish Cancer Institute, has unveiled its’ 2018 Breast Health Awareness campaign, ‘Why We Wear Pink.’

‘Why We Wear Pink’ will focus on 12 women: doctors and current and former Swedish Cancer Institute patients, who have been deeply impacted by breast cancer, featuring their journey and resilience in their fight against breast cancer. Storm players, in 1-on-1 conversations with the women from Swedish Cancer Institute, share with us these deeply moving stories, which will be illustrated on unique, custom-made shoes that each Storm player will wear on Aug. 3.

Clips of these conversations can be viewed here:
Breanna Stewart and ESPN sideline reporter Holly Rowe:
Sue Bird and Swedish Cancer Institute surgeon Karen Hendershott, MD:
Kaleena Mosqueda-Lewis and breast cancer survivor Ayan Hassan:
Jewell Loyd and breast cancer survivor Monica Haukongo:

The women featured in the ‘Why We Wear Pink’ campaign represent a much larger network of women and their families, friends and medical teams impacted by breast cancer, and who are the reason why Storm players will wear pink on Aug. 3. In addition to featuring 12 unique women and their stories, the evening will also aim to raise funds for Swedish Cancer Institute’s Patient Assistance Fund through an online auction, with marquee items, including the autographed left shoe of every Storm player and their autographed, Nike game-worn jersey. The auction will close at 8:30 pm/PT on Aug. 3.

Fans can view and bid on auction items here.

The Swedish Cancer Institute (SCI) is the premier cancer care and clinical research center in the region and is one of the oldest cancer centers in the United States, providing innovative, high quality care for patients since 1932. The True Family Women’s Cancer Center, located within SCI, opened in 2012 co-locating care for women with breast and other cancers. Today, the True Center primarily serves women with a range of breast related diagnoses from benign breast disease to high risk breast cancer patients, as well as survivors. Over 1,500 new patients with breast cancer are seen within SCI on an annual basis and we are proud of our exceptional patient satisfaction scores. While in our care, patients are provided access to the full range of assessment and treatment, including a high risk clinic, onco-plastic surgery, specialized reconstructive surgery, breast and general medical oncology, radiation oncology, chemotherapy, hormone and targeted therapies, and innovative clinical trials. SCI believes in a holistic approach to care and provides patients with a full range of supportive care services. We are truly committed to providing a personalized approach to patients and their families, and have a strong system of care coordination to make the health care pathway as seamless as possible. SCI programs and services are located at our four campuses in the Seattle area – Ballard, Edmonds, First Hill and Issaquah. For more information visit,

The two-time WNBA champion Seattle Storm is one of six independently owned teams in the WNBA, the world’s most successful women’s professional team sports league. Established in 2000, the Storm is committed to bringing outstanding professional basketball to a fan base rich with tradition and support. The Storm leads the way for change in the community with outreach programs for youth basketball, health and fitness. The organization looks to be an inspiration for girls and women while providing support and motivation to better the Puget Sound. For more information or to purchase tickets, visit