Seattle Storm Teams Up With Nike to Grow The Game For Girls In The Greater Puget Sound Region

Game Growers tips off with a conversation between women’s basketball changemakers to inspire eighth grade girls across the country to help their peers play – and love – sports

 

SEATTLE – The Seattle Storm and Nike take play seriously, announcing their partnership to launch Game Growers, a new program that invites girls across the country to create the inclusive, meaningful experiences in sport that they deserve, starting in the greater Puget Sound region. The Game Growers program gives eighth grade girls the opportunity to work in pairs to develop ideas and collaborate with participating WNBA and NBA teams to inspire more girls in their community to play and love sports.

“Nike is joining forces with the WNBA and NBA to invite girls across the country to help us change the game,” said Caitlin Morris, General Manager of Nike Social & Community Impact. “We know that kids who play do better in every way – physically, emotionally and academically – yet this generation, and girls in particular, are the least active in history. We want girls today to be game changers and problem solvers, and Game Growers helps amplify their voices, lifts up their ideas and equips them to succeed – on the court and in life.”

By age 14, girls are dropping out of sport at twice the rate of boys. According to a 2018 study from the Women’s Sports Foundation, nearly 40 percent of girls don’t participate in sport, versus 25 percent of boys. Game Growers enables eighth grade girls to share their ideas for how to make sport more fun, starting in their hometown.

“The Seattle Storm is committed to fostering relationships, engagement and platforms that empower women and girls on and off the court,” said Alisha Valavanis, Storm CEO and General Manager. “Game Growers assists girls in the greater Puget Sound region by providing the encouragement and resources to positively impact their own mental and physical well-being through sport.”

Game Growers Timeline

  • Program tip-off is Oct. 18, 2019 at 7 p.m. EST with a conversation and co-stream hosted by former collegiate basketball player Keke Sevillian and featuring Sky Katz, actress and rapper; A’ja Wilson from the Las Vegas Aces; and Terri Jackson, Director of Operations for the Women’s National Basketball Players Association. Tune in to @Nike YouTube or @WNBA on Facebook. To sign up to stream the conversation, go to https://www.nike.com/events-registration/event?id=128044&code=GGNOW.
  • Teams of two eighth grade girls can apply now until Nov. 15, 2019 at 11:59 p.m. PST at www.gamegrowers.com.
  • Game Growers participants will be notified by Dec. 15, 2019 and will earn a chance to develop their idea to get more girls playing sports in partnership with a WNBA or NBA team and Nike; they’ll also have the opportunity to attend the Game Growers Training Camp at Nike World Headquarters in January 2020.
  • Selected Game Growers Game Plans will be shared during the Game Growers Showcase at the 2020 WNBA Draft in April.

About Nike Social & Community Impact
Nike believes in the power of sport to unleash human potential and build community. We fuel this belief through Made to Play, our commitment to getting kids moving through play and sport so they can lead healthier, happier and more successful lives. Together with community partners and our employees around the world, we’re designing innovative solutions to get more than 17 million kids playing, running and jumping their way to a brighter future. Find out more about Nike’s commitment to getting kids moving and providing opportunities for equal playing fields for all at communityimpact.nike.com.

 

About the Seattle Storm
The Seattle Storm is a three-time WNBA championship team committed to bringing a premium professional basketball and entertainment experience to a fan base rich in tradition and support. The organization places high value on community and building platforms to positively impact the overall entertainment, attraction and economy of the Puget Sound region. In addition, the Storm is dedicated to local youth development in the areas of fitness and wellness, with a special emphasis on inspiring leadership, motivation and the empowerment of girls and women. For more information or to purchase tickets, please visit StormBasketball.com.