Seattle Storm Partners with Seattle-Based Production Company Through 2018 Season
SEATTLE – The Seattle Storm today announced it has extended its partnership with 3 Point Productions (3ptproductions.com), a Seattle-based sports and live entertainment production company through 2018. 3 Point Productions (3 Point) will continue to assist the Storm in providing a world-class game entertainment experience for one of the most passionate fan bases in the WNBA.
“Extending our long-standing relationship with 3 Point Productions is a win for the Storm. 3 Point is an industry leader in creating the very best in-arena fan experience,” said Storm President & GM Alisha Valavanis. “The opportunity to work with a creative team led by Pat Walker and Matt Heuer is what makes this partnership so strong.”
3 Point has worked closely with the Storm’s game day and marketing teams over the last several years. At the Storm’s home opener on May 14, 3 Point debuted ‘Marty’, a fake news reporter who attempted to debunk the WNBA Logo Woman mystery with “Sue Blurred”, a fake news report involving Sue Bird’s iconic ponytail. Extremely popular with the Storm fan base, 3 Point has developed similar signature entertainment pieces over the last several seasons including 2015’s “Between Two Birds” parody and 2016’s player Lip Sync Battle.
“The Storm is one of our favorite partners to work with because they recognize the importance of energizing the fan base through creative entertainment as a way to support the team’s success on the floor,” said Patrick Walker, President of 3 Point Productions. “Building on this partnership, we look forward to creating new memories for fans utilizing the energy and passion that makes KeyArena the WNBA’s strongest home court advantage.”
For 16 seasons, 3 Point’s senior management has been involved with the Seattle Storm brand and developing the fan experience, including overseeing game presentation during the team’s 2004 and 2010 championship seasons. Through the extended partnership, 3 Point will continue develop creative as well as produce the game-night experience for Storm fans focusing on fan engagement by utilizing a highly interactive style.
About 3 Point Productions
3 Point Productions (3 Point) is a sports and live entertainment production company driving the evolution of fan experience, using the platform of live events to create memorable moments. 3 Point assists teams and universities to unite and motivate their fan bases through game production guidance, bringing brands to life through a creative approach to event production, ensuring that what happens between gameplay is as entertaining as the game itself. More information and industry insight is available at their “Beyond the Arc” blog and by following 3 Point on Twitter at @3ptproductions.
About the Seattle Storm
The 2010 WNBA champion Seattle Storm is one of six independently owned teams in the WNBA, the world’s most successful women’s professional team sports league. Established in 2000, the Storm is committed to bringing outstanding professional basketball to a fan base rich with tradition and support. The Storm leads the way for change in the community with outreach programs for youth basketball, health and fitness. The organization looks to be an inspiration for girls and women while providing support and motivation to better the Puget Sound. For more information or to purchase tickets, visit StormBasketball.com.