Jr. Storm youth basketball pilot program tips off on November 28

SEATTLE — Jr. Storm, the Seattle Storm’s youth basketball program affiliated with the Jr. NBA, is set to tip-off Jr. NBA Leagues on November 28 as the Boys & Girls Club of King County start play. Jr. NBA Leagues is a national network of youth basketball leagues for boys and girls ages 6-14, and Seattle is one of 10 markets around the U.S. selected by the NBA and WNBA for the launch of the program.

The Storm expects Jr. Storm Leagues to impact 6,500 kids in the Puget Sound area in its first year, with four leagues already registered: Boys & Girls Clubs of Snohomish County, YMCA of Snohomish County, Boys & Girls Clubs of King County, and Northwest Magic in Tacoma.

“We’re proud to join the select group of professional teams piloting this youth program. As a community-oriented team this is an important step to introduce more kids to recreational sport,” said Hanifah McGovern, Sr. Manager of Social Responsibility at the Seattle Storm. “It is special to provide our local leagues and coaches with the tools and education needed to make a positive and fun basketball experience available to all while wearing their Storm jerseys.”

Jr. NBA Leagues was created to provide youth across socio-economic, racial and gender lines with access to best-in-class recreational basketball. In addition to helping registered youth leagues with management tools to assist them in running their season, the Jr. NBA also provides a robust suite of resources including training opportunities and basketball curricula designed to enhance league effectiveness, gameplay, and on-court and off-court player and coach development.

To further expand kids’ involvement with their local team, the Storm will also provide special opportunities for league participants such as tickets for games and guest appearances at Jr. Storm Leagues games.

Another element to boost access to the program is a partnership with Every Kid Sports, a national 501(c)(3) nonprofit organization, that removes the financial barriers that often prevents kids from participation. The partnership will support girls and boys playing in the Jr. Storm leagues with funding from the Every Kid Sports Pass. Every Kid Sports’ mission is to help kids from income-restricted families participate in youth sports so they too can experience the joy and positive benefits of playing. You can learn more about the organization here.

“To date, we have helped over 100,000 kids play sports across the country and look forward to helping underserved kids in Seattle get the opportunity to join Jr Storm Youth Basketball. Youth sports can be transformative for kids and we believe every kid should get the chance to play. We are excited to see how many underserved kids we can impact!” stated Natalie Hummel, Executive Director and Co-Founder of Every Kid Sports.

Registration is still open for a few of the participating leagues. Contact your local club for more information.